Hella is known for the manner in which she fuses industry and craft, high- and low-tech, traditional and contemporary, founding the Jongeriuslab studio in 1993. She is also Art Director for colours and materials at Vitra.

Mads is based in Copenhagen and is part of Bang & Olufsen’s product team. Most recently his work has involved shaping product circularity and the classics programme, resurrecting old products to extend usefulness.

Priya is Head of Curatorial at the Design Museum in London. Prior to this she was editor of leading architecture and design title ICON and has also held roles in curation for the British Council and London Design Biennale.

Richard is Principal Director at Map Project Office. His expertise lies in redefining the role of design and innovation for globally recognised brands, honed during his time as chief designer at Ingeni, as co-founder of forpeople, and creative director at British Airways.