Subscribe to our quarterly newsletter for updates from the studio.

Mobility as an Ecosystem

The New Standard

The Fourth Utility

TV never looked so good

Map unveils new branding

E-Paper 1: The Future of Ambient Technology

Design Anthology: Forward Focus

ADI FAD: ‘Digital Ornaments’

Richard Stevens joins Map Project Office

Creative Conversations for the Class of 2020

Financial Times: Visions of the post-pandemic home

Wallpaper*: Re-Made. Can you create a perfect circle?

Rethinking transport solutions for the future

Disegno: The Quantum Race

Map and Universal relocate to new studio

IBM Quantum System One

LS:N Global: How design will humanise AI

Universal and Map partner with AKQA

Fastco: A Redesigned Steering Wheel

Barber Osgerby: Projects

Map and Barber Osgerby collaborate on Elizabeth Line train interior

Rethinking transport solutions for the future

Map’s work aims to humanise complex and abstract technologies and the studio has for some time been turning its attention to transport solutions. In 2021, Map spoke to Tamsin Kingswell of MIX Magazine, discussing the studio’s output for Honda, Transport for London (Crossrail) and Beeline - from visionary to macro and micro solutions.

As a studio we feel there is an opportunity to reimagine the way people travel by taking a more empathetic and human-centric approach to finding solutions. In 2017 we collaborated with Morihoro Horano of mori inc. to envisage future vehicles for Honda. Inspired by the human nature to migrate and explore, we prototyped a series of autonomous vehicles meant for crossing the world in one ‘great journey’. On a micro-level, our work for bike computer company BeeLine involved developing a minimal compass that pairs with a smartphone app to point cyclists through the city. By creating a navigation tool that allows users to be in control of their journey, the access to technology incentivises cycling and encourages people to move away from cars and instead find new and interesting routes for travel.

More recently, we were tasked with designing the interiors for London’s new crossrail train that would withstand the test of time both visually and functionally. Through project-based research we discovered that the demand for entertainment and connectivity has increased and is more akin to that of ambient technology. As designers, we are engaged in an evolving study of our networks so that developments can be continuous and organic. Looking to the future, our aspirational goal is to revive London’s tram system to offer commuters speed, reliability and accessibility.