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Mobility as an Ecosystem

The New Standard

The Fourth Utility

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Map unveils new branding

E-Paper 1: The Future of Ambient Technology

Design Anthology: Forward Focus

ADI FAD: ‘Digital Ornaments’

Richard Stevens joins Map Project Office

Creative Conversations for the Class of 2020

Financial Times: Visions of the post-pandemic home

Wallpaper*: Re-Made. Can you create a perfect circle?

Rethinking transport solutions for the future

Disegno: The Quantum Race

Map and Universal relocate to new studio

IBM Quantum System One

LS:N Global: How design will humanise AI

Universal and Map partner with AKQA

Fastco: A Redesigned Steering Wheel

Barber Osgerby: Projects

Map and Barber Osgerby collaborate on Elizabeth Line train interior

ADI FAD: ‘Digital Ornaments’

Jamie Cobb

Map Director Jamie Cobb joined a creative line-up at ADI FAD's 2021 conference, focussed on 'Design beyond Technology'. In his keynote, Jamie explored the role of the industrial designer in relation to the future of our ambient tech devices.

Ambient technology is at its most profound when it disappears. It’s inextricably woven into our everyday lives; it’s both physically and metaphorically disappearing from our known environments. How do we create affordances in use, etiquette and trust if the physical does not exist?

There is an argument that industrial designers need to create new archetypes to articulate and encourage natural behaviours and engagement. For Map, and Jamie, this is imperative in the success of ambient technology. Read more on the speakers and their talks, including Jamie's online: