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Mobility as an Ecosystem

The New Standard

The Fourth Utility

TV never looked so good

Map unveils new branding

E-Paper 1: The Future of Ambient Technology

Design Anthology: Forward Focus

ADI FAD: ‘Digital Ornaments’

Richard Stevens joins Map Project Office

Creative Conversations for the Class of 2020

Financial Times: Visions of the post-pandemic home

Wallpaper*: Re-Made. Can you create a perfect circle?

Rethinking transport solutions for the future

Disegno: The Quantum Race

Map and Universal relocate to new studio

IBM Quantum System One

LS:N Global: How design will humanise AI

Universal and Map partner with AKQA

Fastco: A Redesigned Steering Wheel

Barber Osgerby: Projects

Map and Barber Osgerby collaborate on Elizabeth Line train interior

Fastco: A Redesigned Steering Wheel

As part of Fast Company's new 'Provocation' series, Map was asked to share thoughts on the future of the steering wheel in self-driving vehicles. Map's solution focussed on a dial on the dashboard that lets passengers decide how much they want their car to prioritise their own safety over that of other people.

There are four options: “Protectionist,” where the car protects the passenger at all costs; “humanist,” where the car tries to reduce the total amount of injury and save the most number of people; “altruistic,” where the car prioritises pedestrians above its occupants; and “random,” where the car chooses one of the options and removes the decision-making power from the passenger altogether.

Read the full story here: