ai hardware

What should AI Hardware look like? IBM Research approached us to design a vision for AI Hardware, transforming complex technologies into a holistic product experience, while clearly communicating the fast-moving breakthroughs of the AI Hardware team.

IBM Research is developing hardware and software to meet the energy and computing demands of the Artificial Intelligence era. We collaborated with the AI Hardware team to meticulously design a new system invented specifically for AI workloads, from the PCIe cards holding the AI chip to the server drawers and racks.

These components are often hidden in cold, dark boxes that conceal the incredible technological advancements from view. To challenge this conventional approach, we designed an open, light architecture that bridges the gap between people and technology. A consistent and iconic design language unifies the system. Revealing the inner workings achieves clarity, accessibility and functional efficiency, and celebrates the technology within.

The design highlights the nodes, each housing 16 AI chips. The nodes protrude outward beyond the face of the rack, with perforations to optimise airflow and cooling. Windows on the side of the racks provide a view into the system, elevating transparency. Subtle lighting makes structural elements appear weightless, while pure geometry – intersecting shapes and rational layouts on a precise grid – brings timeless precision to the system. This reimagined presentation invites engagement, making the invisible visible and inspiring a deeper connection to the technology.

AI Hardware, Quantum System One, and Quantum System Two are showcased in the Think Lab at IBM’s Thomas J. Watson Research Centre. The Think Lab is an open, accessible space showcasing IBM’s latest technologies designed by our sister practice, Universal Design Studio. AI Hardware sits within an energy-efficient glass enclosure, one that mirrors the design language of System One and Two. Soft lighting illuminates the AI system, drawing visitors’ attention as they enter the Think Lab.

Since our inaugural IBM project on the Watson IoT Headquarters in 2016, our journey with IBM has been one of trust and shared vision. Over the years, we have cultivated meaningful partnerships across multiple IBM teams, co-creating solutions that push the boundaries of design and technology. From the groundbreaking IBM Quantum System One and Quantum System Two to cutting-edge AI Hardware and ongoing explorations into emerging technologies, each project reflects our commitment to meticulous craft and innovation. We are honoured that this partnership continues to evolve, shaping the next generation of intelligent systems, together.