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honda
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short long
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great journey
Seven vehicles. Reimagining human migration.
Inspired by the earliest human migration across the planet, we worked with Creative Director Morihiro Harano to imagine a fleet of autonomous concept vehicles for Honda. Each one is tailored to a different terrain, from jungle to tundra, creating a new kind of global road trip. Slow, immersive, and full of wonder.
See the full film here
We collaborated with Creative Director Morihiro Harano to develop a speculative project for Honda: a design fiction that asks, what if we could retrace the path of humanity’s first migration with modern technology and a spirit of adventure?
Inspired by archaeologist Brian Fagan’s idea of The Great Journey, the concept follows a route from Africa to South America across 50,000km and every kind of terrain. The twist: rather than one all-purpose vehicle, we designed a family of seven: each one adapted to a specific stage of the journey. From desert to jungle, mountain to tundra, the vehicles combine future-forward tech with deeply considered living experiences.
Each concept draws from Honda’s innovations – autonomous driving, fuel cells, robotics, solar tech –, and pairs it with design inspired by both local cultures and Honda’s own legacy. A desert train that becomes a Bedouin camp. A jungle truck with a treehouse camper. A snow sled pulled by a swarm of robotic drones. They’re not just modes of transport. They’re places to live, explore and dream.
We worked closely with Universal Design Studio to design interior environments that support this idea of ‘slow travel’. And to bring the whole vision to life, we built physical models with Ogle and shot them on miniature sets with filmmaker Petr Krejci, creating an evocative blend of stop motion and live action.
From the Safari Drifter with its floating balloon-viewing deck, to the Jungle Jumper that hoists itself into the canopy, each vehicle is a celebration of imaginative design and the joy of exploration. The result is a journey that’s as much about how you travel, as where you go.
See the full film here
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