Fortnum & Mason
Reinventing the picnic hamper
Collaborating with Fortnum & Mason and Wolff Olins, we created the ‘Hamperling’. This quirky and innovative take on the traditional hamper was successfully designed to boost summer sales at the traditionally Christmas-centred brand.
Inside a distinctive cardboard wrap, we created simple stacking trays to carry drinks, lunch or afternoon tea for one or two, plus metal cutlery and a bespoke waterproof picnic mat.
IN 306 YEARS
Bringing internet technologies to life
We designed the industrial design look and feel of all the interactive experiments in Chrome Web Lab, a unique year-long exhibition that existed simultaneously online and at the Science Museum, London. Web Lab gave visitors the opportunity to learn how the web works through playing with physical experiments demonstrating its key principles.
We developed the project with Google Creative Lab, Tellart, Universal Design Studio and B-reel. Over 6,500,000 visitors have enjoyed Web Lab.
A computer you can build yourself
We worked with London Tech City company Kano to design a hands-on computer and coding kit that you can make yourself. Our approach was to make the product intuitive and accessible for children, as well as being small enough to post through a letter box.
We developed the kit as a complete experience, with customised components, and packaging designed to be kept for storage. We designed a unique wireless keyboard with built-in touchpad and colour-coded mouse buttons making it easier for children to use.
Who we are
MAP is a creative consultancy that specialises in strategy-led industrial design.
MAP was founded in London in 2012 to give clients a more intelligent, end to end approach to industrial design. Our growing team is a multi-disciplinary mix of experienced industrial designers, strategists and innovation experts.
We are part of a family of world-class design companies, alongside Barber & Osgerby and Universal Design Studio. We have a unique combination of design disciplines brought together by a common approach: a love of craft and of detail, materiality and innovative design thinking.
MAP’s founders are Edward Barber, Jay Osgerby, Design Director Jon Marshall and Commercial Director Laura Liram.
What we doWe create new experiences, services and products for some of the most innovative and best-loved companies in the world, as well as the most ambitious start ups.
Using a process we call “Informed Creativity”, we use research and strategy to inform highly innovative and engaging design for future-thinking clients. We use designer-led research into consumer insights, ethnography and trends to produce compelling design strategy. We create beautiful industrial design that is inventive and relevant.
Our groundbreaking work spans design research, strategy, ideation, design development, prototyping, production management, brand and product launch support.
Space Bathroom Range
We were approached by Sabi to find product opportunities that would extend their brand into home accessories. Through research we identified the problems that users commonly faced, particularly in rented accommodation, and how better design could meet their needs.
Sabi Space is a family of bathroom products that could be installed by anyone, on any wall surface. The core product is a universal peg, which attaches with high strength adhesive. A series of attachments, from a hand mirror to a shelf, fix in place.
Raising visitor donations
We used design thinking to recreate the entrance environment for visitors, and to encourage higher donations. We analysed the flow of visitors on arrival, and observed that visitors simply walked past existing donation boxes.
We created two pieces of bespoke furniture. A transversal reception desk funnels visitor flow, allowing staff to greet visitors and take donations. Beyond, a circular desk provides information. The new design immediately increased donations and guidebook sales year-on-year.
Making the meal service greener
We collaborated with the Virgin Atlantic Design team to create a new Economy meal service. Our research-based approach improved the passenger experience, saved space and weight, and reduced emissions.
We reduced the tray size by a third, introduced a non-slip tray surface, and designed bespoke crockery and cutlery. The surface keeps items in place and negates the need for a paper liner.
A quintessentially British dining experience
We worked with the Virgin Atlantic Design team to add some British-themed luxury to Upper Class meal service. Our design strategy was to improve the serving process for crew and passengers, and to design products that reinforced the Virgin brand.
We designed a new tea and coffee pot, focusing on ergonomics: a stable grip, smooth pouring action and a lid that labels contents. We created a bespoke cake stand to serve traditional English afternoon tea for each passenger. The cake stand can be quickly assembled, and stored away easily.
We were approached by Japan Creative to develop a design strategy and design a prototype to showcase Yamaha’s thin light and flexible speaker technology, TLF.
We created a series of new implementations for the technology, which employs a lightweight panel only 1.5mm thick to create directional sound.
EXHIBITED AMBIENTE 2014