Great design can do great things

We’re a team of industrial designers who believe great design can solve problems, improve lives and make a positive difference to the world around us. We love making things that make a material difference. And if you want to do the same we can make it happen.

Who we are

We were founded in 2012 by Edward Barber and Jay Osgerby and are part of a family of world-class design companies that include Barber & Osgerby and Universal Design Studio

The studio is led by director Will Howe and supported by an experienced senior team that includes Jamie Cobb, Chris Weightman and Julie Arrivé.

What we do

We develop physical products for tech giants to start-ups. We’ve run innovation and design programmes for Sony and Samsung that could change how we live in the future. Then we’ve helped put the fun and adventure back into urban cycling with Beeline. In the process we’re thrilled to have been named Creative Review’s 2016 Agency of the Year.

We work with you rather than for you

Fundamentally we believe in working with you rather than for you. We host workshops, we get you into the studio, we work with your in-house design team if you have one. It’s all about complete visibility – creating a product together so there are no nasty surprises for you, and the product we develop nails the brief for your business and your users.

We believe designer-led work yields smarter results

In our experience the smartest results come when you get designers thinking about your product right from the idea stage. So that’s how we work: together we go back to first principles, what does your ‘thing’ need to do? What problem do you need to solve? Then we build from there, applying our designers’ mix of fierce logic and creative thinking from conception all the way to launch.

We make by making

At the heart of our studio are our material library and workshop. Here we make physical models for all our projects. It’s chaotic and a bit messy, but making is one of the most important parts of our process. If you don’t hold something, play with something, share something around, you can’t make the emotional connection you need to be certain it’s right.