Creating a hassle-free premium check-in
We created a unique check-in experience for British Airways Business and First passengers. We designed a check-in and seating area that reflected the luxury feel of the on-board experience. We created a modular partitioning system clad with grey oak veneer panels, a material that was in keeping with BA’s branding, and which helped passengers locate the area from across the busy terminal. The design was launched in London Gatwick, is now in London Heathrow and Paris CDG, and is being rolled out across other European airports.
USERS AT GATWICK
Fortnum & Mason
Reinventing the picnic hamper
We collaborated with Fortnum & Mason and Wolff Olins to create the ‘Hamperling’, a quirky and innovative take on the traditional hamper. Inside a distinctive cardboard wrap, we created simple stacking trays to carry drinks, lunch or afternoon tea for one or two, plus metal cutlery and a bespoke waterproof tablecloth. The Hamperling is exclusively available at the Serpentine Pavilion in London’s Hyde Park for the 2013 season.
IN 306 YEARS
Bringing internet technologies to life
We designed the industrial design look and feel of all the interactive experiments in Chrome Web Lab, a unique exhibition that exists simultaneously online and at the Science Museum, London. The exhibition lets visitors learn how web technology works, by letting them play with physical experiments demonstrating some of its principles. We developed the project with Google Creative Lab, Tellart, Universal Design Studio and B-reel. Over 6,500,000 visitors have enjoyed Web Lab. MAP was awarded a D&AD pencil for this project.
A computer you can build yourself
We worked with London Tech City computer company Kano to create a hands-on computer kit that you can make yourself using the well-known Raspberry Pi. We developed the kit as a complete experience, the packaging was designed to be kept and used as storage and includes printed instructions to ensure fast set-up together with a two-part bumper case for the computer board. We designed a unique wireless keyboard with built-in touchpad and colour-coded mouse buttons making it easier for children to use.
We are a creative consultancy that specialises in strategy-led industrial design.
We use ethnographic research, consumer insights and the continual refinement of ideas to produce compelling and intuitive designs that solve commercial challenges. We call our process Informed Creativity.
Our clients are amongst the most innovative and best-loved companies in the world. Our ground-breaking work spans design research, strategy, concept generation, design development, prototyping, production management and product launch support. We have built a network of world-class collaborators, from digital and interaction design to graphics, branding and film, as well as best-in-class engineers and manufacturers.
Our company was founded in 2012 by Edward Barber, OBE and Jay Osgerby, OBE, in response to client demand for a more end-to-end and intelligent design approach. We are the newest in a family of collaborative design studios that includes Universal Design Studio and Barber & Osgerby.
Our sister company Universal Design Studio is an architecture and interior design company founded in 2001 that specialises in creating retail, hospitality and museum spaces with a narrative. Barber and Osgerby’s own multidisciplinary design practice includes furniture and lighting, limited edition works and civic projects including the 2012 Olympic Torch.
Our founding directors are Design Director Jon Marshall and Commercial Director Laura Liram, who together lead the business. Marshall has over twenty years experience in strategy and industrial design including leading innovative and complex projects in technology, consumer products and transport. Liram manages the business from over fifteen years of expertise in analysis and business development across the technology, financial and medical design sectors.
This is what Brian Boylan, Wolff Olins chairman, said about our work with Fortnum & Mason: “Enthusiasm, extraordinary rigour, wonderful inventiveness, a never say no attitude, all in an impossible time frame.”
37-42 Charlotte Road London EC2A 3PG
+44 (0) 207 033 3884
MAP uses research and consumer insight to develop innovative and beautiful industrial design. We call our process Informed Creativity.
We carried out a series of exploratory projects in different technology areas for Panasonic. Our work has included ethnographic research and user testing, concepts, design development and prototyping, for kitchen, bathroom and living room products.
We defined and developed a complete range of household products for Sabi, a new and innovative company entering the health and wellness market with clever, uniquely designed products that make everyday life easier and more joyful. A broad period of research and investigation informed our design strategy, which focused on creating products to solve common issues around reading, remembering, reaching and reorganizing. The FLEX Line is due for commercial release in Spring 2014.
Raising visitor donations
We used design thinking to create the best welcome and to support raising donations at the Science Museum. We analysed the flow of visitors on arrival and created two pieces of bespoke furniture for the entrance hall. A reception desk funnels flow and allows staff to personally greet visitors and take donations. Beyond, a circular desk provides more information for visitors. In six months since opening, the new entrance increased donations and guidebook sales significantly year-on-year.
SALES UP 67%
Making the meal service greener
We collaborated with the Virgin Design team to create an Economy meal service that improved the passenger experience, saved space and reduced emissions. We reduced the tray size by a third, designed bespoke crockery and cutlery, and introduced a non-slip tray surface. The surface keeps items in place and negates the need for a paper liner. The total refit project saved 132kg per aircraft.
A quintessentially British dining experience
We brought a sense of British-themed luxury to
Virgin Atlantic’s Upper Class meal service.
Our collaboration with the Virgin in-house Design team improved the serving process for crew, and saved space on board. We designed a new tea and coffee pot, focusing on ergonomics: a stable grip, and smooth pouring action. We created a bespoke cake stand to serve traditional English afternoon tea for each passenger. The cake stand can be assembled in seconds and stored away easily.